A Passion Thing Magazine co-founders A manifesto for turning passion into practice Sandra Reichl & Karin Novozamsky

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What happens when you treat passion not just as a feeling, but as a strategy?

This week, we sat down with Sandra Reichl and Karin Novozamsky, the Vienna-based co-founders of A Passion Thing — a biannual magazine celebrating creative trailblazers who have turned what they love, into their business.

Launched in 2019, A Passion Thing is more than a magazine — it’s a manifesto for redefining success on your own terms. Sandra and Karin are part of a new creative vanguard championing purpose-driven careers, radical imagination, and the power of leaning into what truly moves you. Consider this episode your blueprint!

Together, we’re covering:

Definitions of success and passion
Where drive and motivation come from
A team vs a one-man/woman show
The F word (failure) and how to deal with it
Lessons fear and doubt can teach us
Family business and generational change
Why being flexible is the new power move
Value systems
Outside the box thinking
The importance of keeping your cool

Follow @apassionthing_magazine

A few references that came up in conversation:

The Feldenkrais Method
Ottilengi’s spiced pea stew recipe
Fear, Pain and Other Friends by Avi Grinberg

Thoughts on the episode? We’d love to hear them — DM us @creativebloodworld

Passion is energy. You’ll know it when you have it. Passion is inseparable from pain. If you want and believe in something deeply, you won’t let go, even when the road gets bumpy

Hosted by Laura Conway
Produced by Scenery Studios
Show music by Ben Tarrant-Brown

Sandra & Karin love

Haas Beisl in Vienna

“Haas Beisl is something of a legend in Vienna, even though a lot of locals don’t seem to know it. The food is reliably good, traditional without being heavy-handed. It’s the kind of place you return to for the consistency, and the feeling that it quietly gets everything right”

Pina

“I saw Pina in Stockholm and it stayed with me long after. There’s something powerful about how it captures movement and emotion without much explanation. It’s a film that doesn't try to explain dance, but lets you feel why it matters”

Sunny’s Bar, Red Hook, NY

“Sunny’s Bar is one of my best memories from living in New York and spending time in Red Hook. It has this rare mix of live music, laid-back energy, and real community. It’s the kind of place where time feels different, and you don’t check your phone”