WHAT DOES IT TAKE TO BECOME ICONIC? SOMETIMES, IT TAKES THE COURAGE TO SAY "NO"

We built our dream team dedicated to to craft and technical prowess from Director and Photographer commissioning to post production management. Throw in sprint timings, working across five time zones and managing multiple agency partners across the globe, this campaign is a story of true collaboration from behind the lens to the boardroom!

The idea sits at the heart of Tanquerays’s new global platform:

“There’s an N and a O in every icon.” 

An insight from the brand’s founder, Charles Tanqueray, and his timeless pursuit of excellence. On the journey to creating the most exceptional gin, he said “no” more than 300 times - rejecting version after version of liquid until he achieved true mastery. The spirit of never compromising is a core part of the brand DNA and one they continue to carry forward.

Here’s to the “no’s” that make life spectacular! 🍸

CREDITS

Director: Paul McLean
Photographer: Miles Aldridge