LIFEWEAR CAMPAIGN

Creative Blood were thrilled to produce Uniqlo’s LifeWear campaign with their newly appointed Global Brand Ambassador, Cate Blanchett, shot at the National Theatre.

When both your talent and location have icon status, our role was to set the stage for seamless logistics and maximum discretion for this formidable creative collaboration.

From fittings led by Uniqlo’s Global Brand Creative Director, Clare Waight Keller, to navigating the multiple matinee crowds on London’s Southbank, this shoot had creative capital firing on all cylinders.

CREDITS

Photographer: Nico Bustos

Global Creative Director: Clare Waight Keller