ICE CHALET LAUNCH

We led an all-star team up the snow-capped Swiss Alps to shoot the Johnnie Walker Blue Label Ice Chalet, in collaboration with luxury skiwear and lifestyle brand Perfect Moment, featuring the iconic Priyanka Chopra Jonas.

Unveiled by Johnnie Walker Blue Label ambassador and Perfect Moment shareholder, Priyanka Chopra Jonas, Johnnie Walker Blue Label ice Chalet captures the essence of the luxury Après Ski experience, featuring a rare new blend crafted by Master Blender Emma Walker, along with a bottle and bag designed in collaboration with Perfect Moment and inspired by ‘Blue Hour’—the magical time when skiing turns to socialising. It's the perfect accessory to mark your arrival to luxury Après Ski this season!!

CREDITS

Client: Diageo, Johnnie Walker, Perfect Moment Sports
Agency: High Snobiety, Bulletproof 
Director: Ilan Lampl, KO Collective
Photographer: Sophie Jones, KINTZING represents