FEATURING fashion upcycler Salima Alaoui, pro footballER Farah Jefry & DJ Cosmicat

For the second year running, we've led the creative and production for Coach's Ramadan campaign, celebrating the spirit of togetherness. 

This year's campaign aims to embody Coach's ethos of “Courage to Be Real”, emphasising confidence and authentic self-expression. Through this lens, the campaign highlights the diverse cultural richness of Ramadan and showcases how individuals can embrace their true selves while honouring tradition.

CREDITS

Campaign Photographer & Director: Tami Aftab
Still Life Photographer & Director: Eddie Nelson