BEATS (RED)
x YINKA ILORI
Crafting Purpose Through Design: Beats Solo 4 (RED) Edition
We had the incredible opportunity to team up with Beats by Dre and the visionary designer Yinka Ilori as the production partner for their (RED) campaign, where we helped bring to life the packaging he created for the Beats Solo 4 Special Edition headphones.
Working intimately from Yinka's personal studio space allowed us to authentically capture his signature color palette and creative process. His bold, vibrant artistry and cultural storytelling took center stage, infusing the campaign with his distinctive blend of traditional African aesthetics and contemporary design.
This collaboration not only celebrated the intersection of music, art, and design but also amplified the mission of (RED), raising awareness and funds for the Global Fund to fight AIDS.
CREDITS
Director / Photographer: Joseph Taylor



