ADIDAS
2000 RUNNING
TWO eras + TWO IMAGE MAKERS + TWO generations = ONE innovative campaign
We worked alongside our long-term brand and agency collaborators to produce the adidas Originals “2000 Running” campaign, a fusion of past and present telling the story of adidas through a cross-generational lens.
Comprising one-to-one remakes of some of the millennium’s most iconic running silhouettes, alongside a brand new look, the collection defiantly connects an era now, to an era then, highlighting Adidas' timeless cultural impact.
CREDITS
Agency: Udox
Photographer: Ewen Spencer
Director: Sophie Jones