TALKING PICTURES Dr.Alex Box
At the collision point of beauty and tech, UK artist Dr.Alex Box sparks bold new conversations between makeup, science and identity. The face is her canvas - an intimate emotional space where new stories take shape.
As former creative director of Illamasqua, Alex questioned beauty norms and platformed diversity. Now the CEO of V-METRICS, she is spearheading the world’s first intuitive virtual cosmetics brand.
Alex has collaborated with fashion and cosmetic brands Chanel, Alexander McQueen and NARS, and tech companies Google, Microsoft and Samsung. A host of celebrities have also embraced her distinctive vision, from Lady Gaga to Frank Ocean.
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