The Cocktail of Dreams by Tanqueray No. Ten maps the power of the sub-conscious, using EEG technology to track neural activity and reveal what people truly crave beyond personal bias. 

This sensory experiment transforms into a visual and flavourful masterpiece, born from the deepest corners of the brain.

Creative Blood served as the essential bridge between vision and execution for this groundbreaking campaign. With a female powerhouse team, we commissioned director Jenny Brough, working with creative partner VML, and the brand to create a film that challenges traditional commercial aesthetics.

In just 45 days, the team landed the idea, built the tech, produced content, formed partnerships, and created a full global experience.

Through editorial sensibility and technical precision, we elevated the concept into sophisticated content embodying artistry, innovation, and craft, reimagining what drinks content can be: "bold, dream-fuelled, and built to spark cultural conversations globally."

CREDITS

Client: Diageo, Tanqueray NO.TEN
Agency: VML London
Director: Jenny Brough

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